PriceOptics has pulled together a unique team of Certified Pricing Professionals (CPPs) with a breadth of experience and expertise working with SaaS, Service, Franchise, and Manufacturing companies. Each of our SMEs has brought significant impacts, lasting results, and are well known in the pricing strategy space.
Pricing is the single lever that companies can pull to have the largest impact on the bottom line.
LUCAS LIU
Managing Director
Lucas Liu has over 30 years of domestic and international corporate, private equity, Big 4 consulting and startup experience. He has advised Board Members, PE Operating Partners, C-Suite and Senior Leadership Teams, and led M&A integrations and separations, and global workstreams on transactions valued between $7.5MM to $31B from due diligence through TSA exit and value creation across multiple industries, led global reorganizations, operational improvements and de-risking initiatives, and developed and implemented best practices.
MICHAEL ENGLERT
Director
Michael has served private equity clients in B2B markets including chemicals, packaging, equipment rental, life sciences, and healthcare. He began his career in manufacturing operations at Caterpillar. Working with Boston Consulting Group, Michael specialized in quantitative pricing and sales effectiveness, prior to leading commercial transformations for AGCO, Arconic, and Highmark Health.
SHAD DRIGGS
Pricing Strategy SME
With over 30 years of experience leading strategic pricing as an internal or external consultant for Fortune 500 companies, Shad specializes in data-driving decision making who thinks in Excel and speaks in PowerPoint. He has deep experience in financial modeling, strategic planning, transactional analyses, mergers and acquisitions, and elasticity.
DARIN WYNDER
Pricing Strategy SME
As a seasoned sales professional with 25+ years of experience in Fortune 500 technology companies, Darin specializes in sales structure, customer success, team hiring, training, and sales process optimization. Leveraging his expertise, he advises companies on effective pricing, revenue growth, and customer satisfaction through solution pricing and bundling.
DUSTIN RAY
Pricing Strategy SME
As a Pricing Professional with over 20 years of experience, Dustin holds an MBA and is retired from the US Army. He offers pricing strategy and competitive expertise to B2B technology, communications, IT Services, Aerospace and Defense and SaaS companies. His services encompass competitive strategy, intelligence, market research, and customer segmentation.
RAHUL MONDAL
Business Intelligence Analyst
Meticulous Business Intelligence Analyst highly skilled at using Business Intelligence software to create exceptional communications, visualizations, spreadsheets, and presentations to provide business solutions while meeting diverse administrative needs. Collaborates with cross-functional teams, synthesizes data learnings into a compelling story, and takes complete ownership of reports and their workspaces, including advanced security controls. Experienced in utilizing data transformation tools for deploying and managing complex SQL models on large-scale enterprise cloud solutions. Dedicated to maximizing customer satisfaction and exceeding business objectives with an organized approach and clear, strong communication.