Revolutionize Revenue Growth

By leveraging a comprehensive framework that fuses technology, data, and industry expertise, PriceOptics empowers Private Equity (PE) portfolio companies to implement innovative pricing strategies that increase revenue and maximize profitability.

An Inventive Perspective for Visionary Value Creation

PE operating partners have always been under pressure to increase the profitability of their portfolio companies and have traditionally relied on their intuition to increase prices increases, hoping to boost revenue. This approach is sub-optimal for today’s competitive market. Customers are savvier and have heightened price sensitivity. To avoid mass customer churn and ensure accelerated growth and investor support, PE firms must implement innovative, data driven pricing strategies that offer real value to customers.

That’s where we come in. We specialize in empowering portfolio companies to fully harness their profitability potential, independent of the stage of their investment life cycle. Our innovative framework and methodology leads to tangible results, including higher EBITDA, accelerated revenue growth, and higher valuations at exit.

  • Better Win-Rates
  • Higher Cross-sell Rates
  • Larger Deal Sizes
  • More ‘Higher-Tier’ Purchases
  • Less Discounts
  • Longer Terms
  • Less Revenue Leakage
  • More Overage
  • Higher Margined Bundles

“Pricing [is] the next frontier in private equity value creation” and “by far the biggest tool for earnings improvement.”

‒McKinsey & Company, 2019​

Leverage Pricing to Boost Financial Performance

At PriceOptics, we employ a strategic approach to pricing decisions, leveraging a comprehensive four-category framework. Our objective is to deliver sophisticated analysis and guidance for the development and execution of impactful pricing strategies. Our strategic counsel empowers clients with the essential tools and insights required for making well-informed pricing decisions that enhance their financial performance.

Definitive Data

Utilizing advanced data mining techniques, our PriceOpticsDiscovery™ tool meticulously examines qualitative and quantitative data, providing a comprehensive 360-degree perspective on market factors. This equips our clients with the confidence to strategically navigate and make informed business decisions, ultimately enhancing profit margins and revenue generation.

Astute Analysis

PriceOpticsAnalysis™ utilizes integrated data, the proficiency of our pricing experts, and cutting-edge AI technology to derive practical insights for formulating successful pricing strategies. Leveraging our model, we unearth profound insights to devise strategies that enhance profitability, positioning our clients at the forefront of the competitive landscape.

Synergized Strategy

PriceOpticsStrategy™ represents the evolution of our framework. Leveraging insights derived from the analysis phase, our seasoned professionals craft personalized and scalable pricing strategies aimed at optimizing our client’s financial performance. Testimonials from our clientele underscore substantial improvements in EBITDA, growth, and Net Retention Rate (NRR), ultimately contributing to heightened long-term profitability and elevated exit valuation.

All-inclusive Integration

PriceOpticsExecute™ represents the pivotal concluding stage in our comprehensive framework. Leveraging our team’s expertise, we strategically implement your newly devised pricing strategy, incrementally monitoring its progress and making strategic adjustments informed by both business performance and market dynamics. We empower your sales team with the requisite knowledge and skills to adeptly adhere to the updated pricing strategy, ultimately yielding an optimal return on your strategic pricing investment.

Unlock Your Company’s Full Potential

When you partner with PriceOptics, you can trust that we will help you revolutionize your pricing strategies and unlock new levels of profitability and growth, resulting in elevated exit valuation.